"Markets are conversations" - Cluetrain Manifesto

And conversations are not monologues.

Walk down Danforth Avenue in Toronto on a summer’s eve. Restaurants spill over sidewalks with people eating, laughing and sharing their stories. Traffic can hardly be heard over the exuberant voices and the Mediterranean music that accompanies them. Lives are being woven into the fabric of the city.

Above the street, billboards desperately attempt to join the conversation. Their messages making promises the story weavers no longer believe; visual spam to people enjoying the finest of fare. They don’t look up.

We are at a societal Tipping Point as profound as that caused by Gutenberg’s press in the 15th Century. The push communication of TV, outdoor advertising, newspapers, magazines and most radio is rapidly losing influence. People will listen only when they are heard.

This modern day Reformation is playing out in the connectivity of the net where we Google our information, we blog our thoughts, we iShare our lives and our voices are heard.....in conversation.

mkpl.tv is a company focused on the stories in these conversations. Bringing them to life in design, programming, writing and education.